Serious Games Conference 2016 | Das Programm

Do, 17.03.2016 auf der CeBIT

10:00 Uhr | Greetings
Thomas Schäffer | Geschäftsführer | nordmedia - Film- und Mediengesellschaft Niedersachsen/Bremen mbH
Daniela Behrens | Staatssekretärin | Niedersächsisches Ministerium für Wirtschaft, Arbeit und Verkehr

10:15 Uhr | Keynote: Virtual Reality - How an APIT is reshaping the digital world
Dr. Maximilian Schenk | Geschäftsführer | BIU- Bundesverband Interaktive Unterhaltungssoftware e. V.

Part 1: APITs: Recognizing Potential in a Fast-Growing Industry
EXPERT EXPERIENCE DESIGNERS SHARE THEIR KNOWLEDGE.

10:30 Uhr | Keynote: The Monkey Within: 7 Mental States that Influence Your Behaviour
Gary van Broekhoven | CEO | Health Mavericks, Spain

11:00 Uhr | Chances, limitations and best practices of Virtual Reality as a tool for commercial solutions
Folker Schamel | CEO | Spinor GmbH

11:30 Uhr | Coffee break (not included)

Part 2: APITs: an Industry Linked to Everything.
TOMORROW’S MAJOR DRIVER OF GROWTH

11:45 Uhr | Session: Human Performance Design: Auf der Jagd nach dem Besseren „Ich“ 
Roman Rackwitz | Founder and CEO | Engaginglab GmbH

12:15 Uhr | Panel discussion & Q&A
Analysis of commercial potential of APITs. Mainstream or passing fad?
Pascal Tonecker | COO | Pixomondo Studios
Roman Rackwitz | Founder and CEO | Engaginglab GmbH
Folker Schamel | CEO | Spinor GmbH
Gary van Broekhoven | CEO | Health Mavericks, Spain

12:45 Uhr | Lunchbreak (not included)

Part 3: APITs out there:
CHANGING BEHAVIOURS, CHANGING ATTITUDES, CHANGING LIVES

13:45 Uhr | Session: A Transmedia project with a Virtual Reality Game and 3D film drama to ramp up social awareness, tolerance and civil courage. 
Michael Geidel | Producer & CEO | MiriquidiFilm
Frank Sennholz | Founder & CEO | Soulpix

14:15 Uhr | Keynote: VR: An Effective analgesic for Pain in RL?
Prof. Dr. Diane Gromala | Professor & Canada Research Chair (CRC) | Simon Fraser University, Canada

15:00 Uhr | Session: Immersive Audio - Just a gimmick or a real driver for Virtual Reality and Augmented Reality?
Uwe Cremering | Director Global Marketing Communications | Sennheiser Electronic GmbH & Co. KG

15:30 Uhr | Session: Effective Emotional Engagement
Alex Taube | Creative Director | EX-UP, Luxembourg

16:00 Uhr | Session: How purpose and agility integrate digital innovations in traditional corporates.
Daniel Schiffner | Senior Manager Strategy & Innovation | Ernst & Young GmbH

16:45 Uhr | End

Moderator: Uke Bosse | Dozent für Gamedesign | Mediadesign Hochschule Berlin