Kollhorst, Bruno (Techniker Krankenkasse), DE

Panel Discussion: "Serious Games - USA meets Europe"

Bruno Kollhorst is working as a marketing and media expert for the "Techniker Krankenkasse", one of Germanys biggest national health insurance funds. His main accountabilities are media-business networks, brand -cooperation and cross-innovation. Those professions include responsibility for all projects comprising games and gaming.
Actual high–profile TK-media campaigns in this field are "Fit4School", "Games meets health" and various others in the field of serious games and exergaming. He is also writing articles as a free lancer in example for the "International Games Magazine" and is a member of the German "Hightech Press Club" and the initiative "Hamburg Media Net".

summary of discussion

In this panel discussion different representatives from science, practice and industry from Europe and the US will talk about Serious Games. On this occasion, not only questions to the status quo in Europe and the US will be brought up; the different ways of financing and funding of Serious Games projects on both sides of the Atlantic is one further issue that will be considered. In addition, exciting developments and trends towards the subject of Serious Games will be discussed in depths.