Moehring, Garrett (Atari Interactive)

Thema: "IP Development, Management, Reinvention, and Making Your Own Opportunities"

An eleven-year veteran of the online game industry, Garrett Moehring has created hundreds of online games for kids most recently at Nick Online.

He was co-executive producer on Nickelodeon's first premium subscription service, myNOGGIN.com, before joining Atari Interactive in January '08. Garrett begin producing online experiences at Oprah Online and Disney Online in the late '90s. He is a multi-platform game developer experienced in producing digitally distributed content, online and PC games. He's currently working on AAA console title, iPhone games, and helping Atari form and execute on its new online strategy.

Presentation
Explore the IP life cycle.  Learn how to create your own pitch document. Dig deep into the IP creation process.  How is a new IP made?  Learn how user generated IP is the next big thing.  Then, discover how to manage that great IP of yours and give it legs.  Last, how do you reinvent an old IP?  Is it still relevant?  Do you have a fresh approach to it?

Garrett Moehring
www.atari.com