Corden, Jane (Moneypenny)

"Who is the publisher? Financing and marketing within a changing value chain" Vortrag und Teilnehmerin Podium

CEO of Moneypenny, the leading Film, TV & Entertainment industry financial and accounting services company in Australia . Jane has worked side by side with Film Makers since 1983 and has been head of the Moneypenny.

Whilst Jane is now based in the UK she spends up to four months a year travelling between film markets, festivals and Moneypenny offices in Australia, New Zealand, South Africa and UK. In this regard Jane provides support to film makers in finding financial solutions.

Jane continues to do international consulting to governments having completed numerous consultancies over the last ten years with federal and state governments in Australia and South Africa.

Summary of presentation

How do publishers and developers position themselves in the move from a traditional distribution to an online distribution ? Those distribution changes have a key impact on financing the projects, how much can we relate to the traditional models, what are the alternative financing models, and how the risks can be mitigated ?

But the impact is also on the marketing of the games, in terms of the online/offline communication and the involvement of the developer.